This is an article by Michael Pollan that I think is worth reading. The following quote is from page 39.
Michael Pollan, a professor at the University of Chicago, is a former editor of the New York Review of Books and the author of several books about the environment. Pollan’s new book, “The Botany of Desire,” is a kind of manifesto for the way we humans have always treated the planet.
Pollans message is about how we live in a world that in many ways is not very good for us. Pollan writes, “The earth is dying. It is coming apart. The earth is breaking apart at a pace no one can imagine. It is moving at an accelerating rate. And yet, this is a world where we still manage to find pleasure in the most banal of pleasures: sitting on a beach in the sun on a hot summer day and watching the sea change.
Pollan is not a fan of the way some brands are marketing themselves here. For example, he says, “Many of us are now seeing the advertising that is being applied to products that are not ethically produced.” He thinks this is a huge problem because the people behind the ads are spending a lot of money to persuade us that the product is okay. “The problem is that people are not aware of this.
The problem here is that people are not even fully aware of the ethical content of ads. We have a word for this, “advertising ethics.” But we don’t have a word for “ethical advertising.” That’s because people don’t really understand what it is, and we don’t really care, so we’re just going to ignore it.
The problem with ethical advertising is that it is simply not a thing. People dont really care about ethical advertising. So its just going to be ignored. So now, we have to make up new words. We have a word for that, advertising ethics. But we dont have a word for ethical advertising. Lets just use the word ethical. Ethics are the foundation of advertising. Without ethical advertising, the advertising industry would come to a screeching halt.
I have to say, I am not a fan of the new word advertising ethics. While it is a relatively new term, I feel as though it only gets used once a year or so. It is used for things like the new marketing campaign in the form of a new campaign, or an ad that is meant to appeal to a wider audience. Ethics is a different thing and has been used for a few other things, such as the new movie “The Imitation Game”.
Ethics in advertising is a newer term, one that has been around for a while now, but it is still considered somewhat controversial. It is much more than simply asking for money back. Ethics has come to mean more than just “making sure you don’t lie or do something unethical in an advertisement.” It includes everything from the way the ad is framed, to the way the ad is edited, to the way the ad is perceived.
Advertisers don’t just ask you to like their product; they also ask for your opinion. These ads are often edited to make you hate the product you are buying, but you are also asked to give your opinion and to actually think about it. It can even be a chance to ask questions. For example, Coca-Cola asked me to vote for a campaign against violence against women. I did so, and I wrote an article about it.